Transitioning beauty business models from linear to circular will be critical in creating a sustainable future, and change requires close collaboration at every stage of the supply chain, says the president and CEO of French packaging firm Albéa Group.
Health care major GlaxoSmithKline (GSK) has partnered with packaging specialists Albéa and EPL to develop fully recyclable laminated toothpaste tubes, with a first launch under Sensodyne set for Europe this year.
Personal care major Henkel has partnered with global packaging firm Albéa to roll out fully recyclable tubes across its complete oral care portfolio, starting with Spanish toothpaste brand Licor del Polo this month.
L’Oréal and Albéa Packaging will continue work on their paper-based tubes, launched last month under the La Roche-Posay brand, with focus set on ensuring the next-generation model is recyclable.
French beauty major L’Oréal has finished co-developing paper-based cosmetic tubes with global packaging firm Albéa and launched the first eco-responsible variant under its La Roche-Posay brand.
French packaging major Albéa has completed the divestment of its dispensing systems, metal and Brazil businesses to US packaging firm Silgan, now refocusing on tubes, rigid cosmetic packaging and beauty solutions, its CEO says.