South Korean brand Aromatica is focusing its efforts on strengthening its brand presence in the US market, where it is aiming to expand into the physical retail market.
A neurocosmetics project exploring the connection between skin, mind, and mood, offers the cosmetics industry a novel approach to inclusivity, says its chief architect.
Beauty and personal care brands can innovate further with fragrances, bringing scent to the centre of a product and highlighting health and wellbeing benefits it can bring, says a Mintel analyst.