An ad by a UK anti-ageing firm does not mislead viewers into thinking the appearance of the founder’s skin was due to the featured products containing marine algae, says an advertising watchdog ruling.
Unilever’s Baby Dove wash and lotion has fallen foul of guidelines set by the UK’s ad watchdog, which ruled the product does not benefit the skin microbiome, unless proof can be presented.
Unlike health claims, ‘beauty from within’ claims are regulated post-market and only when challenged – and how this process goes will depend on the case and the member state concerned.