While B corps are generally working towards improved social and environmental impacts in their industry, the newly formed B Beauty Coalition believes open collaboration could mean real progress.
Big Brand Talks - In conversation with today's beauty leaders
Dutch beauty major Rituals has achieved B Corp status after three years of transformation, forming part of a much wider vision to blur the beautiful with the good, according to its CEO.
UK indie skin care brand MuLondon will continue its stand for environmental and societal change, expanding slowly to drive a bigger impact in the beauty category, its founder says.