Beauty packaging trends up to 2022: what’s hot?

Mylan Nguyen Senior Beauty & Fashion Analyst at Euromonitor International has explained that in the coming period up to 2022, the trends remain tied to mass market, essential FMCG for personal care.

He says: “Essential toiletries continue to dominate volumes of beauty and personal care packaging, led by bath and shower, hair care and oral care. ​

“The latter is forecast to be the greatest contributor to growth, as consumers increasingly adopt toothpaste globally.” ​

Overall, this should benefit rigid plastic and flexible packaging, the main pack types for toiletries.

Individual portion sizes, smaller packs ​

According to Nguyen, small pack sizes become increasingly popular as consumers’ lifestyles evolve.

“While smaller formats offer more portability to nomadic consumers, they also allow consumers to discover a wider range of products that become affordable thanks to their lower unit prices,”​ he explains.

“As consumers’ purchasing habits and preferences evolve globally, this creates packaging shifts, such as greater adoption of HDPE bottles over single-use flexible plastics, as well as growing demand for premium packaging.​

“Consumers are increasingly aware of the impact that packaging has on the environment. As a result, brand owners and packaging manufacturers are working towards greener packaging solutions, offering bio plastic, post-consumer recycled packaging and lightweight packaging, among others.”​

Clean packaging​

The latest packaging research also shows that clean packaging design and evolution of easy-to-use packaging will be a focus.

“Clean packaging designs, as apparent across foods, beverages and beauty, may be associated with clean label trend,” ​suggests Euromonitor.

“Minimalist packaging designs that visually convey natural ingredient product content, whilst ease of dispensing for beauty and home care products saves time.”​

E-commerce: packaging appropriate​

Rising internet retailing is influencing packaging rise of e-commerce, and Euromonitor suggests that this means that consumer packaging, closures and shipment packaging will need to play a larger role in protecting their content in transit to end-consumers.

Packaging needs to be fit for shipping - given that there are an increased number of points of manipulation in e-commerce as compared to a traditional retail supply chain.

For more Euromonitor information on the global beauty packaging industry, visit this overview​.