In a landscape of fluctuating consumer trust amidst, blockchain technology provides beauty a means to offer full transparency around sustainable product claims, says the MD of Provenance.
Introducing digital product passports will be a strong move in tackling greenwashing in various industries, including cosmetics, but will also open up plenty of opportunities to differentiate and engage with consumers, says a digital expert.
Listen to Beauty 4.0 – A Podcast by CosmeticsDesign-Europe
Beauty tech is developing at a fast pace and there are plentiful opportunities for brands to play into this space, from smart consumer devices to metaverse engagement and blockchain for traceability, says Andrew McDougall, director of BPC at Mintel.
Special Edition: CLEAN & ETHICAL – ‘BETTER FOR YOU, BETTER FOR THE PLANET’ BEAUTY
Transparent and highly engaged beauty brands working to contribute to the net good of people and the planet will be the only type of business to succeed in 2023, says the director of beauty at WGSN.
Berlin studio Look Labs has collaborated with Canadian artist Sean Caruso to launch a digital fragrance encoded into non-fungible token (NFT) artwork to accompany a limited rollout of its unisex perfume, a move it says is a nod to the future of prestige...
Investments in blockchain technology and smart packaging will help beauty brands and retailers overcome the rising problem of counterfeits on e-commerce and social platforms, says GlobalData.
The ongoing coronavirus (COVID-19) crisis has accelerated and morphed consumer trends, catapulting safety and hygiene to the fore and increasing the relevance of blockchain and biotech in beauty, says a trends expert.
Ayurveda-inspired skin care brand Purearth has invested in blockchain technology to help consumer discover the ‘origin, journey and impact’ of its products.
Blockchain remains expensive and emerging, used only in an experimental fashion across beauty, but the technology offers clear benefits around loyalty schemes and personalisation, says a GlobalData analyst.
Consumer demands for transparency will rise, activism will increase and the trend of living with less will continue – key trends brands must consider when developing future sustainable strategies, says Euromonitor International.
Reversed vending, environmental impact assessments and blockchain technologies may be what it takes for industry to take on its sustainability responsibilities, say two UK Indie Brands.