In this two-part series, CosmeticsDesign interviews three Gen Z cosmetics and beauty brand leaders who have built platforms to grow trust, foster inclusivity and value diversity among their target consumer demographic.
Analysts predict e-commerce purchasing to dominate 70% of all goods bought by 2020. With the rise of this platform comes the opportunity for packaging customisation, but the industry has yet to tap into this, says a RHIEM expert.
In the first part of this nutricosmetics series, we explore why edible beauty is tipped for significant growth. But success will only be found if the products are associated with cosmetics brands and sold in selective distribution channels, according...