Covid-19

Consumers are increasingly invested in the health of their hair and are investing in the premium end of the market to achieve desired looks and outcomes [Getty Images]

L’Oréal CEO: ‘Hair care has become the new skin care’

By Kacey Culliney

The strength of L’Oréal’s hair care business in 2022 came as a positive post-COVID surprise as consumers aspired to healthier, more diversified looks and shopped at the premium end of this category, its CEO says.

Active ingredients can give makeup a 'skin care makeover' and tap into a range of important consumer trends [Getty Images]

Special Edition: Active Beauty - Vitamins, Minerals and Plant Power

Vitamin-infused makeup: A blooming path out of the COVID slump?

By Kacey Culliney

Three years ago, the makeup category fell out of focus as consumers prioritised skin care during the COVID-19 pandemic – a shift that has largely stuck, offering clear opportunities for skincare-infused colour cosmetic innovation, says a trend expert.

Spotlight

Follow us

Products

View more

Webinars

Featured Suppliers

All