British direct-to-consumer skin care brand Facetheory has launched into the new wellness section of French department store Galeries Lafayette, its first move into brick and mortar and part of a wider shift in expansion strategy, its founder says.
Active hair care and skin care startup Wild Science Lab is expanding its retail footprint into the Middle East, opting for a shop in shop model that enables consumer consultation on its preventative and targeted products.
D2C UK indie brand Wo Skincare wants to empower a new wave of consumers that use only what they need, when they need it – very different from traditional mass buys and trial and error routines, its founder says.
E-commerce now represents the second-largest channel for cosmetics and toiletries in the UK, with growth outpacing pharmacies and drugstores, creating important opportunities for brands and e-tailers, says GlobalData.
The personalised beauty space is morphing from expert-led to consumer-driven as people become accustomed to a do-it-yourself digital approach and this involvement is likely to stay, says an FMCG consultant.
Personal care major Beiersdorf has developed an artificial intelligence (AI) powered personalised vegan face care range that blends formulas based on individual skin needs using a proprietary algorithm and scientific questionnaire.
UK e-commerce major The Hut Group has aggressively expanded in recent months, propelling it way ahead of competitors in health and beauty, but it must now deepen its customer base to continue leading in such a crowded market, says GlobalData.
The founder of direct-to-consumer (D2C) hair care startup Chāmpo says it’s an exciting time to innovate in a category that has traditionally lacked creativity, as consumers seek out high performance, modern and visually aesthetic brands.
D2C beauty is everything in 2020. So cosmetics, personal care, and fragrance brands of every size are investing and expanding to get in front of consumers online. And that’s just what Coty is doing with KylieSkin in 4 new markets.
Elemis, PZ Cussons Beauty, Burt’s Bees, Nuxe, Revolution Beauty and By Terry have all partnered with The Hut Group’s tech division Ingenuity to launch or expand direct-to-consumer offerings.
![Facetheory has launched into two Paris Galeries Lafayette stores to expand reach in Europe [Image: Facetheory]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/20/uk-indie-brand-facetheory-expands-into-galeries-lafayette-eyes-further-retail-expansion/15614667-1-eng-GB/UK-indie-brand-Facetheory-expands-into-Galeries-Lafayette-eyes-further-retail-expansion.jpg)
![Wild Science Lab is also firmly invested in travel sizes and sampling to help expansion efforts and new consumer uptake [Image: Travel-size Hair Care by Wild Science Lab Facebook]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/08/active-beauty-startup-wild-science-lab-eyes-middle-east-expansion-and-ingredient-innovation/15584300-1-eng-GB/Active-beauty-startup-Wild-Science-Lab-eyes-Middle-East-expansion-and-ingredient-innovation.jpg)
![Wo Skincare offers a small range of daily facial care mono-dose creams and serums designed to be used as a two-step routine [Image: Wo Skincare]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/25/indie-beauty-brand-wo-skincare-talks-sustainability-personalisation-and-expansion-plans/13044588-1-eng-GB/Indie-beauty-brand-Wo-Skincare-talks-sustainability-personalisation-and-expansion-plans.jpg)
![Global consumers cite convenience, time-saving and lower prices the key advantages of online shopping, with personalisation and variety and choice becoming more important for beauty and grooming [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/08/uk-beauty-and-grooming-e-commerce-surged-during-covid-and-will-hit-2.45bn-by-2025-says-globaldata/12995204-1-eng-GB/UK-beauty-and-grooming-e-commerce-surged-during-COVID-and-will-hit-2.45bn-by-2025-says-GlobalData.jpg)
