Trends like ‘category inclusion,’ ‘price accessibility,’ and ‘elimination of ageism in marketing’ are gaining traction in the cosmetics and personal care product industries to better meet consumer needs for more diverse and inclusive product offerings.
Multinational fragrance house Eurofragance has made promoting diversity, equality and inclusion (DEI) a priority business objective and says this move has helped it retain talented staff, improve client relationships and solve problems more easily.
The number of poly-origin citizens continues to rise worldwide, and beauty has a duty to shift discourse and improve product development to cater to subsequent evolving needs, say experts.
The beauty industry can contribute to shifting the discourse on menopause, away from a very one-dimensional white and privileged representation of women, says a media expert.
The inclusiveness of beauty – internally and externally – will continue to be key in 2023 and industry must remain open in its communication on the matter, says the director-general of the UK’s Cosmetic, Toiletry and Perfumery Association (CTPA).
UK beauty retailer Superdrug has unveiled its budget own-brand makeup range designed to provide better accessibility for all consumers – a move that aligns well with the cost of living crisis and consumer trends, says an expert.
Unilever-owned Dove has unveiled a global campaign designed to drive diversity in virtual beauty, collaborating with game developers and a gaming charity to catalyse change and improve female representation in the gaming world.
Human skin microbiology specialist Labskin has developed a pigmented skin model in partnership with Bradford University that it says represents a breakthrough for cosmetics and health research and could even lead to new discoveries.
The next two years will see a range of beauty cohorts take centre stage – lazy skinimalists, beautyversals, protopians and universals – carrying with them an increased focus on self-care, the environment and diversity, says a WGSN exec.
Inclusive beauty is becoming more than a positioning choice in the beauty world, including new inclusion programs, ingredient options, brand launches and marketing adjustments.
As beauty edges deeper into a post-pandemic world, brands and retailers must understand the heightened awareness of interdependence, yearning for community and mainstream rejection of ‘normal’ set to shape consumer thinking in years to come, says a WGSN...
To fill gaps in demand for inclusive beauty ingredients, BASF has launched an accelerator to focus on indies hoping to make inclusive and diverse personal care products.
Male consumers worldwide are showing serious signs of increased interest in beauty and cosmetics, so brands must take note and invest in inclusivity efforts for this group, and beyond, says a trend expert.
An independent report analysing the reputation of 14 of the world’s biggest beauty players around environmental, social and corporate governance (ESG) criteria has ranked Kao, Procter & Gamble Beauty and Estée Lauder leaders.
Beauty inclusivity has soared into the spotlight in recent years and whilst many brands have changed advertising, upgraded product formulations and shifted social messaging, it remains a complex area to navigate, says a consumer analyst at GlobalData.
Personal care major Unilever is revamping its packaging and advertising to remove the descriptor ‘normal’ in a move aimed at fuelling inclusivity and positivity across its global portfolio to align better with consumer expectations.
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High-resolution 2D facial imaging is a powerful tool when integrated into clinical trials or product development projects, particularly when working to cater to diverse skin types and tones, says Lisa DiNatale, senior manager for clinical efficacy and...
Personal care major Unilever has set aside more money to conduct business with suppliers owned or managed by under-represented groups, including those led by women and people with disabilities.
Natura & Co and L’Oréal are two of the top 10 most inclusive and diverse publicly traded companies worldwide in 2020, according to financial market insights firm Refinitiv.