Fragrance

July Launch Pad: Sensational summer

July Launch Pad: Sensational summer

By Cassandra Stern

From fragrance to cosmetics, personal care products and more, there’s a wide range of new product launches that have been released in the last few weeks. Check out this month’s Launch Pad roundup to review the options that can help consumers have a sensational...

Fragrance brands are today focusing on line extensions and flanker brands versus organic new product concepts [Getty Images]

Fragrance innovation: ‘Newness is down overall’, says Circana

By Kacey Culliney

Whilst the fragrance category has continued to show dynamism and growth in the past year, the number of new concept launches has stagnated, with growth instead coming from existing lines extensions and flanker brands, says market trends firm Circana.

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