The concept of clean beauty has been ‘bastardised to a point’ due to multiple definitions, which means responsible brands have to be totally transparent to allow consumers to make informed decisions.
The COVID-19 pandemic took its toll on beauty, but skin care came out stronger than ever with some key sub-categories offering plenty of innovation and growth promise in the years ahead, says WGSN.
The ongoing COVID-19 pandemic has carved out very specific and different protective beauty opportunities as consumer lifestyles and mindsets have evolved, says Mintel.
Special Edition: INSIDE-OUT BEAUTY – THE RISE OF EDIBLES AND FUNCTIONAL INGREDIENTS
Consumers worldwide now believe a healthy appearance, hygiene and cleanliness and feeling comfortable in yourself is what defines beauty, opening plenty of opportunities for functional, efficacious and authentic innovations, according to Euromonitor International.