In a landscape of fluctuating consumer trust amidst, blockchain technology provides beauty a means to offer full transparency around sustainable product claims, says the MD of Provenance.
Introducing digital product passports will be a strong move in tackling greenwashing in various industries, including cosmetics, but will also open up plenty of opportunities to differentiate and engage with consumers, says a digital expert.
A round-up of CosmeticsDesign-Europe’s most-read news from February 2022 shows interest in Procter & Gamble (P&G) and Unilever patents, deeper insight on the recent UK Green Claims Code and business moves from Unilever and Coty.