International beauty major L’Oréal has developed a steam treatment hair device that it says is more compact, lightweight and energy efficient, enabling long-lasting styling safely.
Japanese personal care major Kao Corporation has blended carbonated water into a shampoo formula for curly hair to improve the penetration and effectiveness of its curl-loosening ingredient, offering better style control at the washing stage.
International beauty major has developed a hair styling formulation for curly hair from a blend of sugar compounds and plant fibre, offering a natural and light-weight alternative to film-forming polymer and silicone products.
Unilever-owned professional hair care brand TIGI has revamped its flagship Bed Head brand to plug consumer and hairdresser needs and expectations, including a sharper focus on texture and volume.
German personal care major has developed a hair styling blend with saccharose and starch that enables the complete replacement of synthetic polymers without impacting product efficacy.
The European Commission’s Scientific Committee for Consumer Safety (SCCS) has published its preliminary opinion on the safety of titanium dioxide (TiO2) in cosmetics and is now seeking comment.
Europe holds the lion’s share of a growing global hair styling category and the market will continue to surge, driven by trendy millennials and an explosion in e-commerce, according to Future Market Insights.
Polymer company Bayer Material Science will launch its new line of
polyurethanes designed for cosmetics applications at the
In-Cosmetics trade show in Amsterdam.
The rise and rise of niche hair styling products is continuing to
drive modest growth in the category, but this belies big changes in
consumer spend patterns, demographic shifts and the type of styling
products consumers want to buy.