South East Asian cosmetics brands continue to be influential in the halal beauty space, despite attempts by international firms to gain a bigger slice of the pie, says a leading analyst.
NUME-Lab is seeing a market gap for skin care combining Swiss quality and halal certification, and has detailed expansion plans for Singapore, Malaysia, and Hong Kong.
Singapore-based Nail Deck has developed a range of breathable halal nail polishes that have found appeal with non-Muslim consumers that seek out clean beauty values.
Halal consumers are prioritising halal certification or logos over cosmetic ingredients due to their perceived cleanliness, safety, and hygiene, according to a Malaysian study.
‘Skintellectual’ Muslim consumers are showing strong interest in multi-purpose products that are dedicated to their specific needs, and moving away from a purely makeup-centred approach, according to market experts.
The unmet hair care needs of hijab-wearing Muslim women is creating huge opportunities for players to develop products that specifically target covered hair.
Concerns remain surrounding the breathability and water-permeability of wudu-friendly nail polish products, leading some to question exactly how halal nail polish can be.
The global halal cosmetic and fragrance markets have taken a hit during the Covid-19 pandemic, but it has also created opportunities for new product lines such as hand creams, face cream, eye care, and sanitisers.
Two former L’Oreal Group executives have founded a make-up brand to cater to the ethnically diverse group of consumers within the niche but growing halal market.
Biozer, a Brazilian cosmetics player from the Amazon region, has secured Halal certification for its Simbioze Amazonica range and is about to start shipping to countries in the Middle East.
Mibelle Biochemistry says it will continue to strengthen its portfolio of halal offerings to keep up with the surging demand for such cosmetic products.
Increasing awareness among consumers about halal-certified products boosts the demand for Halal cosmetics and the fragrance sector, in particular, which is expected to generate the largest CAGR during the forecast period.
With a worldwide population of just over 2 billion people and a total spend that only represents a fraction of the global cosmetics market, the indications are that halal cosmetics have plenty of room for future growth.
![Nail Deck has developed a range of breathable halal nail polishes that have found appeal with non-Muslim consumers. [Dani + Kiara]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/halal-nail-polish-nail-deck-observes-excitement-for-halal-nail-polishes-across-demographics/16239229-1-eng-GB/Halal-nail-polish-Nail-Deck-observes-excitement-for-halal-nail-polishes-across-demographics.jpg)
![Unmet hair care needs of hijab-wearing Muslim women is creating huge opportunities for players. [GettyImages]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/03/04/hijabi-hair-care-unmet-needs-creating-massive-opportunities-for-industry-players-dow/12242276-1-eng-GB/Hijabi-hair-care-Unmet-needs-creating-massive-opportunities-for-industry-players-Dow.jpg)
![Concerns remain surrounding the breathability and water-permeability of wudu-friendly nail polish products. [GettyImages]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/02/25/can-nail-polish-be-halal-concerns-over-breathable-and-water-permeable-claims-of-wudu-friendly-nail-polish/12220793-1-eng-GB/Can-nail-polish-be-halal-Concerns-over-breathable-and-water-permeable-claims-of-wudu-friendly-nail-polish.jpg)
