Korean cosmetics giant Amorepacific’s Laneige has recently accelerated its global expansion footsteps into the UK and Middle East, underscoring the shift in target markets of K-beauty brands.
Oil extracted from Korean red ginseng byproduct offers promise in the development of active topicals targeting skin and hair health, alongside wider ingestible formulas, say researchers.
A South Korean start-up is helping bloggers and fashion brands launch new beauty brands in as little as four months with the help of its global OEM database.