The brand’s multi-functional approach to protective skin care products for men hopes to serve ‘as part of a culture shift in which skin care for men is a staple and not an afterthought.’
India’s personal care brand Singh Styled, which features a myriad of products such as beard nourishers, serums and shampoos, aims to enter the UK, US and Middle East markets as part of its expansion plans to serve 30 million Sikh men worldwide.
A round-up of CosmeticsDesign-Europe’s most-read news from December 2021 shows interest in L’Oréal acquisition plans and global beauty trends across skin care and male grooming.
Male consumers worldwide are showing serious signs of increased interest in beauty and cosmetics, so brands must take note and invest in inclusivity efforts for this group, and beyond, says a trend expert.
MANSCAPED is aiming to tap into what it claims is underserved needs of the men’s personal grooming market in Asia but says it will first take time to understand the nuances of the different markets from its Singaporean foothold.
UK startup The Fellowship has developed a line of inclusive personal care products aimed at overturning outdated masculine ideals and supporting men to take care of their health and wellbeing.
British male makeup brand War Paint For Men has partnered with global fashion chain Reiss in the UK and US in a move its CEO says will provide important brand exposure and capture new interest.
US male grooming brand Manscaped has expanded into the European Union, initially online via its own website and Amazon but over time it will look to secure a brick-and-mortar retail presence, it says.
P&G’s razor and personal care brand Gillette announced a 2030 sustainability plan this week and simultaneously shared data from a survey of 5,000+ men across 11 countries conducted in partnership with Lucid.
An increasingly sophisticated knowledge of skin care is driving male consumers to seek out high-performing solution-driven male beauty products, says an industry insider specialising in the category.
Indie men’s grooming brand Heath has secured a listing in UK retailer Boots as part of a wider national strategy to expand its range of skin care for the modern urban man.
Japanese male skin care brand Bulk Homme faces a more challenging European entry after delays and changes owing to the ongoing coronavirus (COVID-19) crisis, its chief global officer says.
Bulldog Skincare has widened its sustainable razor offering with a second bamboo-based tool for sensitive skin – a move that challenges legacy thinking and plugs a gap in men’s shaving, its general manager says.
US below-the-waist grooming brand Manscaped has launched into the UK as part of its wider global expansion, targeting British millennial males – a group it says are way ahead in the ‘manscaping’ trend.
Japanese male skin care brand Bulk Homme will expand into Europe this month, launching into the UK and France – two key and growing men’s grooming markets, its CEO says.
UK Indie brand War Paint is on a mission to overhaul stigma attached to make-up for men and mainstream its products, by-passing gender-neutral concepts and pushing a ‘by men, for men’ message.
Gender norms are morphing and masculinity ideals shifting, and beauty players must keep up and focus on confidence and holistic health – important for male consumers, says Euromonitor International.
Health and wellness continue to drive the men’s personal care and grooming categories, but consumers don’t feel there are enough tailored products on subscription services, finds GlobalData.
Hair care is everything the Latin American cosmetic and personal market, dominating sales in the region for both cultural reasons and the fact a lot of Latin hair types need extra care.
Europe’s growing natural cosmetics market and increased interest in men’s personal grooming is driving demand for Caribbean essential oils, particularly black caster and coconut oils.
![Ayurvedic ingredients are key to Singh Styled products. [Singh Styled]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/07/11/india-personal-care-brand-singh-styled-targets-uk-us-and-middle-east-markets/15558353-1-eng-GB/India-personal-care-brand-Singh-Styled-targets-UK-US-and-Middle-East-markets.jpg)
![Interest and monthly purchases of beauty and cosmetic products amongst men has risen over the past three years, peaking in early 2020 during COVID-19 lockdowns [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/02/men-s-grooming-booms-and-inclusive-beauty-needs-soar-says-gwi/13061422-1-eng-GB/Men-s-grooming-booms-and-inclusive-beauty-needs-soar-says-GWI.jpg)
![MANSCAPED aiming to tap into what it claims is underserved needs of the men’s personal grooming market in Asia. [MANSCAPED]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/manscaped-seeking-wider-asia-expansion-for-men-s-below-the-belt-products/12817610-1-eng-GB/MANSCAPED-seeking-wider-Asia-expansion-for-men-s-below-the-belt-products.jpg)
![The Fellowship soft launched last month with a full launch scheduled for September of its natural personal care range aimed at empowering men [Image: Free The Birds/The Fellowship]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/men-s-grooming-brand-the-fellowship-launches-natural-personal-care-range-and-eyes-expansion/12682339-1-eng-GB/Men-s-grooming-brand-The-Fellowship-launches-natural-personal-care-range-and-eyes-expansion.jpg)
