Chinese researchers have found that the essence liquid from Chinese mugwort produces a hydration effect and reduces oxidative stress on the skin, demonstrating its potential as a cosmetic ingredient.
Beauty manufacturers are increasingly looking to substantiate more traditional and mainstream claims like moisturising with clinical data as consumer expectations shift and competition hots up, says an executive from Eurofins Cosmetics and Personal Care.
A cream containing Moringa oleifera seed oil was found to increase skin hydration levels by 85% after four weeks of application, according to a new study in Thailand.
Consumers are talking a lot about moisturising, vitamins and DIY in beauty, with all three topics trending positively in global customer reviews, according to AI data specialist Revuze.