‘For a greener bathroom’: Monoprix launches organic solid personal care line

20-Jul-2021 - Last updated on 20-Jul-2021 at 14:43 GMT

The new range featured solid soap bars but also a solid toothpaste, deodorant and shampoo [Image: Monoprix]

French retail major Monoprix has developed a private label range of organic solid personal care products as part of wider efforts to expand its natural and responsible beauty offerings.

The five-product range launched this month under Monoprix’s own-brand BIO and featured two solid soaps, a deodorant, shampoo and toothpaste. All products were Ecocert certified and carried the CosmeBio labels, made with at least 98% ingredients of natural origin. Eco-packed in paper, cardboard or metal boxes, all five solid personal care products were also made in France.

“For a 100% ecological beauty and hygiene routine, Monoprix is enriching its range Monoprix BIO with five essential solid products for a greener bathroom,” it said.

The retailer said the line had been developed to align with the “new expectations and needs” of consumers and would roll out across Monoprix stores and online.

The ‘green beauty’ boom sees solids surge

CosmeticsDesign-Europe highlighted ‘green beauty’ as one of five beauty trends set to become ‘paramount’ in 2021 [our full trends video can be watched here], and it had certainly started to gain important new ground.

Building on long-standing and strong sustainability concerns amongst EMEA consumers, many beauty firms in the region had responded, with greener sourcing initiatives, smarter packaging designs and in some cases launching completely new sustainable formats, from powders through to solid formats.

In November last year, beauty major L’Oréal launched a green beauty solid shampoo bar range under its Garnier brand in a move it said aimed to move green alternatives squarely into market. During CosmeticsDesign’s Circular Beauty webinar held in April this year [available to watch on-demand], Garnier brand president Adrien Koskas said it would be vital to embark consumers on the circular beauty journey if industry was to truly make a change.