Singapore-based Nail Deck has developed a range of breathable halal nail polishes that have found appeal with non-Muslim consumers that seek out clean beauty values.
French conscious beauty brand Nailmatic has evolved far beyond its nail polish roots in the last decade, edging into temporary tattoo pens and most recently bath bombs for kids, as fun-care takes on new meaning and importance.
The ongoing COVID-19 pandemic has thrust hand care into the spotlight and beauty brands ought to focus product development on multi-hybrids with aromas and active ingredients that protect and inspire wellness, says WGSN.
UK health and beauty retailer Superdrug has reported a significant uplift in DIY hair colour kits and self-care facial masks and body creams during coronavirus lockdown, signalling continued consumer interest in looking and feeling good, it says.
German start-up The SIGN Tribe has developed an acetone-free nail polish remover cream and built up a quirky alternative to what it calls a perfectionist beauty industry.
The at-home beauty trend has decided to dabble in the color cosmetics segment with NPD reporting that it is boosting the nail care and polish category due to accessibility and price.
The newfound culture that has transformed women’s nails into fashion accessories is driving the US nail care market, which is dwarfing the growth rates in other cosmetics categories.
Pacific World and the W.E. Bassett Company have merged to become a leading personal care business specialized in nail care and personal care implements.
Despite the nail care industry supposedly lacking innovation
recently, a popular trend has emerged for premium nail products
that incorporate vitamin and mineral properties - allowing for
decorative and healthy nails.
Women are apparently abandoning the habit of doing their nails in
the privacy of their own home in favor of professional nail care
services, a move that is hitting domestic retailers and
manufacturers not involved in the professional...
![Nail Deck has developed a range of breathable halal nail polishes that have found appeal with non-Muslim consumers. [Dani + Kiara]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/halal-nail-polish-nail-deck-observes-excitement-for-halal-nail-polishes-across-demographics/16239229-1-eng-GB/Halal-nail-polish-Nail-Deck-observes-excitement-for-halal-nail-polishes-across-demographics.jpg)
![Nailmatic's bath care line for kids now represented more than half of its total global turnover [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/06/30/kids-nail-brand-nailmatic-expands-deeper-into-bath-care-for-children/15560342-1-eng-GB/Kids-nail-brand-Nailmatic-expands-deeper-into-bath-care-for-children.jpg)
