International personal care major Colgate-Palmolive is heavily invested in the digitisation of its business, building out augmented factories, clean data rooms and digital shelf innovation to drive growth globally.
Indian direct-to-consumer (DTC) beauty and personal care brand SUGAR Cosmetics has secured U$50m in funding, which will bring it closer to its goal of going public.
E-commerce now represents the second-largest channel for cosmetics and toiletries in the UK, with growth outpacing pharmacies and drugstores, creating important opportunities for brands and e-tailers, says GlobalData.
Try-before-we-buy has come under scrutiny in cosmetics amid the pandemic, with brands innovating touchless solutions to promote safe and hygienic handling when shopping for beauty buys. Subsequently, sampling strategies are evolving—with a big emphasis...
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Technology is required to provide beauty consumers true personalised offerings at scale, and brands and retailers need to be smart about tailoring the shopper experience because consumer demands are certainly there, says Nidhima Kohli, founder of Beauty...
Beauty brands and retailers must blur physical retail with digital experiences to engage consumers in a post-pandemic world, and plenty can be learned from China, according to a retail design expert.
UK cosmetics brand Charlotte Tilbury has deployed Google Cloud’s business intelligence and analytics platform Looker to accelerate omnichannel growth and support consumer-led innovation.
Tech start-up Beauty Matching Engine is using artificial intelligence and big data to offer beauty brands and retailers highly personalised white-label retail models to optimise business.
L’Occitane Group believes the long-term success of its online and omnichannel initiatives still rely on the presence of brick-and-mortar stores, despite sales being hit during the COVID-19 pandemic.
Beauty retail has morphed in recent years, shaped by social media, technology and e-commerce, and brands must do more if they want to survive in this altered landscape, says a branding consultant.
E-commerce giant Amazon has clear ambitions to rise fast in the beauty world which creates plenty of opportunities online and offline for brands in the category, says a retail expert.