Toothpaste containing a combination of extra virgin olive oil (EVOO), xylitol, and betaine could improve the oral health of patients with gingivitis, say researchers in Spain.
International personal care major Colgate-Palmolive has developed an active stannous, fluoride and potassium translucent charcoal toothpaste that offers protection from caries, erosion and hypersensitivity.
Oral care is expanding out of the world of legacy toothpaste and mouthwash brand into a broader category. CosmeticsDesign spoke with Amaia Alcalde, managing director at ico Design, about what oral care marketing and design looks like today.
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Personal care major Unilever has developed a whitening kit for teeth that combines a film containing a photosensitiser and an actinic light source for simple and efficient use at home.
Procter & Gamble, makers of Crest and Oral-B, has partnered
with Scientific American magazine in a move that underlines its aim
to emphasize the growing link between oral care products and
improved health and wellness.
A new report highlights the fact that vitamin D, otherwise known as
the sunshine vitamin, is just as essential in the fight against
oral diseases as calcium.
![Colgate-Palmolive has developed a translucent activated charcoal toothpaste - very different to the opaque and dark options currently on the market [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/formulation-science/colgate-palmolive-patents-active-charcoal-toothpaste-with-stannous-and-potassium-salts-for-caries-protection/16223548-1-eng-GB/Colgate-Palmolive-patents-active-charcoal-toothpaste-with-stannous-and-potassium-salts-for-caries-protection.jpg)
![The at-home kit builds on existing inventions by Unilever and uses a film and light source for simpler and efficient teeth whitening [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/05/26/unilever-patents-teeth-whitening-kit-with-photosensitiser-film-and-actinic-light-source/12512185-1-eng-GB/Unilever-patents-teeth-whitening-kit-with-photosensitiser-film-and-actinic-light-source.jpg)
