China’s personalised cosmetics industry has hit a new milestone, with Shanghai leading the way in allowing approved retailers to produce customised products in stores, although challenges in quality and safety management remain to be overcome.
The company’s proprietary technology and extensive database uses 3D imaging and consumer health data to analyze the user’s skin and hair traits to match the user with the best products to address hair and skin care issues like dryness and sensitivity.
Consumer demand continues to evolve in 2023 as AI/AR tools become more advanced, allowing cosmetics and personal beauty care product companies to provide more customized omnichannel brand encounters.
Beauty consumers today expect all claims to be scientifically substantiated and see great value in expert-led insights, strategies that will prove key as the value of products are increasingly called into question, says the head of beauty at Mintel.
Beauty will soon transition into industry 5.0 where mixed reality and interconnected drones and exoskeletons will favour the human element, enabling brands to integrate societal values and wellbeing in a smart and efficient way, says an executive from...
Microbiome beauty brand Gallinée has launched at-home skin health test kits in partnership with biotech specialist Sequential Skin that analyse bacterial diversity of a consumer's skin, enabling personalised routine recommendations.
The firm behind the artificial intelligence (AI) and augmented reality (AR) features adopted by Japan’s Shiseido and a raft of Indian retailers says personalised experiences are key to give brands and physical stores the edge in an ultra-competitive marketplace.
International beauty major L’Oréal has acquired a minority stake in Korean temporary tattoo tech startup Prinker to fast-forward its vision of advancing beauty tech that empowers self-expression.
The skin microbiome remains a highly competitive and innovative field, and advances in technology to better map microorganisms of groups and individuals is going to fast shape the category moving forward, says the CEO of a specialised venture capital...
Highly personalised beauty continues to soar and advances in specific digital technologies will empower and inform innovators, offering significant promise in areas like consumer wellness and mental health, says an expert.
Getting your skin analysed from static selfies is set to become a thing of the past as beauty tech firms move to develop new technology to analyse skin and even hair with videos taken with your smartphone.
Luxury French skin care brand Biologique Recherche believes the Thai market is ready for its haute couture personalised skin care services and will use it as a springboard to further expand in South East Asia.
South Korean beauty major Amorepacific has developed highly personalised bath bombs by measuring consumers’ real-time emotional responses to fragrances and colour, designing formulas with algorithms to match individual moods.
International beauty major L'Oréal has developed a digital makeup software offering virtual cosmetics and makeup artist recommendations for highly personalised augmented reality (AR) ‘looks’ to be used across online video streaming services and image...
Beauty tech is a fascinating and innovative space spurring a wealth of innovation across products, tools and services, and there’s plenty to watch in smart personalisation, self-expression and immersive platforms.
The beauty industry has waded through a tough two years but come out stronger and more resilient as it edges deeper into a very different consumer landscape, says the executive editor of market insights firm Beautystreams.
Genderless and gender fluid have risen as beauty concepts over time, but gender freedom takes things further to capture and empower the hearts and minds of every consumer identify, say leading beauty execs.
International skin care major Beiersdorf has developed a method to profile skin based on moisture levels and geographical location, providing an accurate picture of overall skin condition and enabling personalised product recommendations.
Lithuanian startup Openface has secured venture capital funding to expand its AI-powered personalised D2C cosmetics brand further in Europe; part of its wider goal to offer a system for health care professionals.
International beauty major L’Oréal has developed a digital system that analyses protein biomarkers in the skin and predicts trends likely to be experienced because of these, enabling highly customised formulations and more suitable product recommendations.
Special Edition: Beauty Tech - Advances in Biotech, Personalisation and Usability
International skin care major Beiersdorf and independent venture capital fund 9.5 Ventures have co-invested in Dutch beauty startup Routinely that launched its app and range of serums today.
Spanish tech startup Lesielle has created an at-home skin care device that it says takes personalisation one step further, empowering consumers to select bases and actives themselves that are blended and dispensed in single doses according to real-time...
Combining products into skin concern-targeted kits is a smart strategy when trying to educate consumers on the importance of routines, says the retail brand manager of SkinCeuticals.
Listen to Beauty 4.0 - A podcast by CosmeticsDesign-Europe
Technology is required to provide beauty consumers true personalised offerings at scale, and brands and retailers need to be smart about tailoring the shopper experience because consumer demands are certainly there, says Nidhima Kohli, founder of Beauty...
The personalised beauty space is morphing from expert-led to consumer-driven as people become accustomed to a do-it-yourself digital approach and this involvement is likely to stay, says an FMCG consultant.
Personal care major Beiersdorf has developed an artificial intelligence (AI) powered personalised vegan face care range that blends formulas based on individual skin needs using a proprietary algorithm and scientific questionnaire.
A round-up of CosmeticsDesign-Europe’s most-read news from December 2020 shows interest in trend predictions and reflections, industry noise on EU animal testing regulations and microbiota-targeted innovation from Unilever.
L’Oréal’s D2C personalised hair colour company Color & Co took years to develop and plans are now in place to drive it further into the digital beauty world, says the head of L’Oréal’s Tech Incubator.
Personalised beauty must be inclusive and far-reaching, with tech that provides unrivalled precision, all whilst keeping sustainability front and centre, says the head of L’Oréal’s Technology Incubator.
International beauty major L’Oréal is set to launch a digital version of the shade finder technology behind its customised foundation Le Teint Particulier by Lancôme – a move it says will broaden access to this inclusive beauty offering.
Special Edition: Personalised Beauty in a Digital Revolution
International beauty major L’Oréal is primed to launch its AI at-home personalised cosmetics device Perso, starting with a beta version of its customised lipstick variant in the first quarter of 2021.
Special Edition: Personalised Beauty in a Digital Revolution
Precision-applied foundation, colour-matched lipstick and 3D printed makeup sheets are just some of the innovations set to shape the future of personalised colour cosmetics, says the director of beauty at WGSN.
Special Edition: Personalised beauty in a digital revolution
Consumers used to take a hands-on approach when seeking out personalised beauty products, but they now expect brands to cater directly to their needs with made-to-order options, says an expert.
Special Edition: Personalised beauty in a digital revolution
The beauty industry must stretch towards futuristic business models that merge smart labs, digital clinical trials and rich data collection if personalised cosmetics is to truly take off, say researchers.
International beauty major L’Oréal has designed a means to manufacture custom-made hair dye kits, integrating e-commerce orders from consumers directly into a smart robotic filling system.
Tech start-up Beauty Matching Engine is using artificial intelligence and big data to offer beauty brands and retailers highly personalised white-label retail models to optimise business.
Paris-based personalised perfume workshop The Alchemist Atelier is on a mission to normalise customised fragrances – aiming to get its ‘scent creator’ device into as many homes as possible.
International beauty major Coty has filed a patent on a method to personalise perfumes by blending scent additives into existing products or building customised blends using a broad-spectrum starter formulation.
Digitalisation, personalisation, wellness and sustainability have been popularised by independent beauty brands and with big beauty now onboard these trends will remain critical as 2020 evolves, says GlobalData.
L’Oréal will launch its artificial intelligence (AI) at-home skin care device Perso globally next year and the beauty major says it plans to make the product accessible to all.
L’Oréal has unveiled its beauty device ‘Perso’ that provides at-home, personalised formulas based on real-time data and trend analysis; an official market launch in skin care is set for 2021.
The rise of personalised cosmetics and personal care products will continue to surge, and with this comes new challenges associated with safety assessment on ingredients and blends, says a consultant.
Micro-targeting certain consumer groups, tweaking your marketing message and handing control back to the consumer are just some ways industry can scale up personalised beauty, says Mintel.
Finnish beauty tech firm Revieve has opened a development hub in Spain to speed up advances in digital customer experience tools – something that will determine success for retailers and brands in the coming years, its CEO says.
European beauty brands are heavily invested in technology, ahead of their US counterparts, putting the sector in good stead to ‘close the loop’ and develop highly-personalised products, an Accenture executive says.
Givaudan Active Beauty has developed an instant microbiome profiling system, opening up possibilities for hyper-personalised beauty product development in the future, it says.
UK tech start-up Harley has developed an online platform enabling cosmetic practitioners to make personalised product recommendations to patients, and just months after going live is now looking to expand internationally.