The University of Lisbon is working to build a database of brain responses to individual fragrances to help industry better predict how consumers will respond to perfumes or scented beauty products.
Consumers worldwide will have very similar neural responses to fragrances, but it’s the cognitive associations of these scents that creates interesting nuances for beauty to investigate, says a leading experimental psychologist.
Consumers live in a multisensory world where perception and experiences are defined by the human senses, and the beauty industry must keep this front-of-mind during product design and development, says a leading experimental psychologist.
Consumers have very limited cognitive capacity for paying attention and making decisions, but emotional advertising will innately grab their attention and can be powerful short- and long-term, says an expert.
The male grooming market has shown promise for many years but cracking it has not been easy as this category is complex, highly polarized and very difficult to measure.
The Cosmetics Design team has put together a helpful video preview for in-cosmetics Paris 2016. Just click on the video to learn about some of the highlights from the educational programme, several new features this year, including the formulation lab,...
It could be something as simple as a spray of deodorant or a splash of perfume on your way out of the door, but it could end up improving your body image, a new study finds.
On Tuesday, Ministers instructed The Directorate General for Competition, Consumption and Repression of Frauds (DGCCRF) to look into gendered pricing of fast-moving consumer goods, particularly personal care items.
For many people the desire to be bronzed and exhibit a ‘healthy glow’ is a normal one, but what if it might be psychological and could open us up to over-exposure and damage to our skin, asks a new study.
![The team are aiming to quantify emotional responses to fragrances, ultimately empowering formulators to predict impact and design to influence [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/12/05/university-of-lisbon-brain-activity-fragrance-research-aims-to-map-and-quantify-emotional-responses/15995009-1-eng-GB/University-of-Lisbon-brain-activity-fragrance-research-aims-to-map-and-quantify-emotional-responses.jpg)
![The psychology of fragrance is a fascinating field, throwing up important questions around how gender and cultural background might influence consumer perceptions [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/20/fragrance-psychology-shows-same-male-female-responses-with-nuanced-perceptions-based-on-culture-cognitive-associations/15868538-1-eng-GB/Fragrance-psychology-shows-same-male-female-responses-with-nuanced-perceptions-based-on-culture-cognitive-associations.jpg)
![Shopping for any product is a multisensory experience for consumers that involves visuals, touch and smell among other things [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/22/beauty-neuroscience-needs-focus-for-product-design-fragrance-use-says-professor-charles-spence-at-ifscc-2022/15787806-1-eng-GB/Beauty-neuroscience-needs-focus-for-product-design-fragrance-use-says-Professor-Charles-Spence-at-IFSCC-2022.jpg)
