Aluminum packaging is on the rise as a sustainable packaging option because it’s not just highly recyclable, but infinitely recyclable, but it’s also dentable and is implicated in environmental toxicity.
Where plastics fail in biodegradability and recyclability, some companies are turning to paper packaging, which doesn’t entirely get brands out of the woods of meeting sustainability goals.
Personal care major Beiersdorf is rolling out climate-friendly valves and post-consumer recycled (PCR) aluminium cans across its core Nivea aerosol ranges, supporting a significant reduction in overall environmental footprint.
Haircare brand Herbal Essences announced they will be implementing a resin derived from an advanced-recycling technology which turns waste plastic in molecularly virgin plastic.
Personal care major Unilever has developed sustainable black packaging made from layered post-consumer resin materials, breathing new life into plastic previously treated as waste.
Personal care major Beiersdorf has co-published a guidance document on the suitability of post-consumer recyclates in cosmetic grade packaging that it says should fuel urgently needed change.
Personal care major Beiersdorf is primed to publish its industry standard defining cosmetic grade recycled plastic suitability by the end of this year; a standard it co-developed with two specialist German companies.