Health and beauty retailer Watsons is focusing digital marketing efforts on WeChat to stay connected and build communities with its consumer base, as part of its offline plus online (O+O) model.
Italian brand Toiletpaper Beauty’s booming first foray into Asia has given its expansion plans a confidence boost, as it makes headway in broadening its product line-up to include fragrances and potentially colour cosmetics.
Special Edition - Bright Beauty: Fun, Joy and Colour Across Cosmetics, Hair Care and Body Care
Testing products ahead of purchase remains an important part of the overall joy a beauty product brings to a consumer, says the head of the UK’s Cosmetic, Toiletry and Perfumery Association.
Long-lasting products, mood-boosting offerings and engaging experiences are more important than ever as consumers navigate the ongoing cost-of-living crisis globally, says the head of beauty and personal care research at Mintel.
The firm behind the artificial intelligence (AI) and augmented reality (AR) features adopted by Japan’s Shiseido and a raft of Indian retailers says personalised experiences are key to give brands and physical stores the edge in an ultra-competitive marketplace.
International beauty major Coty has filed a patent on a method to refill empty fragrance containers in-store, using a station that blends fragrance concentrate, distilled water and ethanol on-demand.
The return of in-store shopping, growth for ‘taboo’ products and demand for at-home salon treatments are just some of the industry trends we can expect to see this year, says NielsenIQ.
Lynda Searby talks the democratization of science, the rise of intimate personal care and ‘tweakments’, and what beauty stores of the future need to look like, with Mintel’s Andrew McDougall.
Hiring activists is a sure-fire way to accelerate environmental and sustainable change in a beauty business, and it’s a strategy that has worked well in driving impact at Lush so far, says its earth care strategy lead.
UK beauty retailer Superdrug has unveiled its budget own-brand makeup range designed to provide better accessibility for all consumers – a move that aligns well with the cost of living crisis and consumer trends, says an expert.
Building communities and taking a ‘virtual first’ approach will be key to future success in the beauty metaverse, but brands will also need to play outside that space to engage other consumers looking to embrace tech, say industry experts.
Beauty retail major Sephora is set to absorb prestige beauty e-commerce player Feelunique’s domain this week, kickstarting the start of its wider UK market re-entry plans.
Getting your skin analysed from static selfies is set to become a thing of the past as beauty tech firms move to develop new technology to analyse skin and even hair with videos taken with your smartphone.
Beauty tech investments have largely focused on digital and e-commerce, but consumers are looking for technology in-store as well to improve the overall shopping experience, providing significant opportunity for brands and retailers, according to Mintel.
The UK’s second-biggest health and beauty retailer Superdrug is defying the cost-of-living crisis and upping its game in premium beauty brands as it broadens its offer beyond its lower price point core.
Retail major Walgreens Boots Alliance is expanding its partnership with app-based delivery firm Deliveroo in the UK following a successful pilot scheme last year.
Indie brand Solidu wants to deepen its retail presence across Europe and the US, but also innovate further into solid face care – a space its founder says still holds plenty of promise.
Colgate, Lifebuoy, Dove and Sunsilk have fiercely and consistently expanded reach over the years, edging into new categories and plugging new consumer needs to stay on top of the fast-moving consumer goods race – action other industry players can aspire...
Retailer A.S. Watson has cautioned that consumer sentiment in China will take time to fully recover, despite an uptick in footfall following a turbulent few months due to COVID-19 restrictions.
International skin care major Beiersdorf has reported a net profit surge for the first half (H1) of 2022, with its flagship Nivea brand performing especially well worldwide and great successes reported in sun care and Latin America for the broader business.
British direct-to-consumer skin care brand Facetheory has launched into the new wellness section of French department store Galeries Lafayette, its first move into brick and mortar and part of a wider shift in expansion strategy, its founder says.
With the online beauty boom after COVID-19, it has become harder for skin care brands to stand out and engage with shoppers who still enjoy and rely on traditional tactile engagement ahead of purchase, says Mintel.
Hong Kong-based beauty retailer Sa Sa International is eyeing opportunities in Malaysia, Australia, Europe, and North America with a revamped international online store.
Active hair care and skin care startup Wild Science Lab is expanding its retail footprint into the Middle East, opting for a shop in shop model that enables consumer consultation on its preventative and targeted products.
Major brands including Sephora, Lush Cosmetics, Health & Glow and SUGAR Cosmetics have exclusively shared their insights on how they are redefining the in-store consumer experience in the wake of the COVID-pandemic.
Indian direct-to-consumer (DTC) beauty and personal care brand SUGAR Cosmetics has secured U$50m in funding, which will bring it closer to its goal of going public.
Swedish digital startup Skinfo has developed an online tool to simplify the display of beauty ingredients online, driving transparency and helping to build consumer trust, its founder says.
A.S. Watson's health and beauty division grew up by 17% on the back of growth in Europe which helped to offset declines in China brought about by COVID-19
Active lip care brand Esho is continuing its rise in beauty with a flurry of new launches and retail partnerships on the horizon as its founder aims to bring lips to the forefront of personalised routines.
Technology in beauty is not new, but in a world of virtual tools, augmented reality and virtual reality, new frontiers of commerce may be opening up. CosmeticsDesign spoke with Pascal Houdayer, CEO of Orveon, owner of bareMinerals, BUXOM, and Laura Mercier,...
Cosmetics major Lush will heavily invest in brick and mortar modernisation across its European store network this year, in a clear nod to the potential it sees for the high street.
Aesthetics in beauty is hugely important and labelling is a key design component that brands must closely consider, particularly when working in the booming online space, a specialist supplier says.
Special Edition: ETHICAL BEAUTY – VEGANISM, CRUELTY-FREE AND PLANETARY GOOD
UK sustainable e-commerce specialist Counter Culture Store is on a mission to make ethical beauty products more discoverable and convenient to buy online – aspects that appeal to a broad set of consumers, its founder says.
Unified commerce where online and offline are intrinsically linked, a sharper and smarter focus on data, and investment in the metaverse must be the future focus for beauty brands and retailers, says a retail expert.
Retail major Walgreens Boots Alliance has unveiled a series of UK high street investments in recent months, but focus and investment must now be directed towards e-commerce if the retailer wants to remain competitive, says an expert.
The natural and organic cosmetics category will expand in pharmacies, beauty stores, salons, spas and e-commerce over the coming years, shifting outside of its traditional speciality retail setting, says Ecovia Intelligence.
UK beauty retailer Superdrug has unveiled its revamped own-brand skin care line B. Skin, dividing the premium-feel collection into skin needs rather than age phases.
The COVID-19 pandemic has accelerated the development of new retail experiences such as virtual stores, but one expert believes this is only the tip of the iceberg when it comes to the potential of extended reality in the beauty space.
UK retail giant Tesco has extended its partnership with TerraCycle spin-off Loop to roll out in-store dedicated fixtures offering a range of consumer goods in durable, waste-free packaging designed to be returned, industrially cleaned and reused.
Swiss luxury skincare brand La Prairie has launched its first standalone flagship store in South East Asia, which it believes will help the brand to meet the increasing demand for a more personalised experience for its high-end clientele.
Strong brand communication through visual elements are becoming increasingly important for cosmetic retailers in the contactless and touchless post-pandemic market, claims a design boss who has just worked with South Korea’s Shinsegae-owned Chicor.
E-commerce will continue its insatiable rise over the next five years in beauty, with pureplay online retailers like Alibaba, Amazon and JD.com set to bolster significant growth and brand-retailer collaborations to prove key, says an expert.
Hong Kong-listed L’Occitane saw a resurgence in brick-and-mortar retail channels with sales growing 67.6% in the first quarter of its 2022 fiscal year, with online channels dipping by 15%.However, the firm’s online sales still accounted for more than...
Health and beauty retailer Watsons believes that third-party e-commerce platforms cannot match the ‘unique and integrated experiences’ provided by its O+O business model, claiming ongoing investment in the latter is giving it a competitive edge.
Beauty and personal care products that are inclusive with neutral messaging will firmly take centre stage as the new standard in skin care and makeup, likely prompting a retail re-think in coming months, according to GlobalData.
![Watsons is focusing digital marketing efforts on WeChat to stay connected and build communities with its consumer base. [Watsons]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/watsons-china-centres-digital-strategy-around-wechat-ecosystem-to-stay-connected-with-shoppers/16424957-1-eng-GB/Watsons-China-centres-digital-strategy-around-WeChat-ecosystem-to-stay-connected-with-shoppers.jpg)
![Many beauty consumers still want to try products before buying, with brands now offering an array of ways to do so both in-sore and online [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/04/14/beauty-try-ons-key-to-joy-of-category-post-covid-says-ctpa-chief-both-in-store-or-online/16335619-1-eng-GB/Beauty-try-ons-key-to-joy-of-category-post-COVID-says-CTPA-chief-both-in-store-or-online.jpg)
![The perceived value of a beauty product is now more important than ever for consumers, but it's not just about price [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/09/mintel-says-value-key-in-beauty-during-cost-of-living-crisis-with-premiumisation-shopping-experiences-and-mood-key-trends/16238065-1-eng-GB/Mintel-says-value-key-in-beauty-during-cost-of-living-crisis-with-premiumisation-shopping-experiences-and-mood-key-trends.jpg)
![The refill station has been designed for easy consumer use via a digital interface for blending and refilling in-store [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/packaging-design/coty-files-international-patent-on-fragrance-refill-station-for-simple-in-store-refilling/16071851-1-eng-GB/Coty-files-international-patent-on-fragrance-refill-station-for-simple-in-store-refilling.jpg)
![Beauty for 'taboo' topics like acne, menopause and sexual wellness will be one important trend to watch in 2023 [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/article/2023/01/04/nielseniq-beauty-trends-2023-highlight-retail-shift-taboo-beauty-and-at-home-salon-treatments-as-key/16054634-1-eng-GB/NielsenIQ-beauty-trends-2023-highlight-retail-shift-taboo-beauty-and-at-home-salon-treatments-as-key.jpg)
![Intimate personal care and hormonal beauty are set to rise in importance next year as consumers look for products in previously taboo categories [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/headlines/market-trends/mintel-talks-beauty-trends-for-2023-highlighting-expert-science-self-care-sexual-health-and-smart-retail/16024334-1-eng-GB/Mintel-talks-beauty-trends-for-2023-highlighting-expert-science-self-care-sexual-health-and-smart-retail.jpg)
![Lush has a sense of activism embedded into its culture, from its founders through to everyday employees, which has helped accelerate change [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/lush-tackling-climate-justice-and-driving-sustainable-beauty-with-activists-says-exec/15928058-1-eng-GB/Lush-tackling-climate-justice-and-driving-sustainable-beauty-with-activists-says-exec.jpg)
![The Studio London range features 136 different products, including foundations, eyeshadows and lipglosses, designed with diversity in mind [Image: Superdrug]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/11/03/superdrug-launches-studio-london-own-brand-budget-cosmetics-range-for-affordable-diverse-strategy/15910400-6-eng-GB/Superdrug-launches-Studio-London-own-brand-budget-cosmetics-range-for-affordable-diverse-strategy.jpg)
![The next five years will see plenty of change in beauty tech - a fast-evolving space with significant opportunities gaining momentum worldwide [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/24/beauty-tech-future-trends-2022-2027-include-metaverse-evolution-community-virtual-influencers-and-transparency/15877724-1-eng-GB/Beauty-tech-future-trends-2022-2027-include-metaverse-evolution-community-virtual-influencers-and-transparency.jpg)
![Sephora announced the acquisition of Feelunique last year but is this week set to absorb the UK domain and website [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/17/sephora-absorbs-feelunique-domain-sealing-uk-acquisition-and-kickstarting-re-entry-plans/15854417-1-eng-GB/Sephora-absorbs-Feelunique-domain-sealing-UK-acquisition-and-kickstarting-re-entry-plans.jpg)
![Sephora says it is incorporating digital technology with the human touch via its first Asia ‘next-gen’ store. [Sephora]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/sephora-s-next-gen-site-mixes-high-tech-tools-with-the-human-touch/15802089-1-eng-GB/Sephora-s-next-gen-site-mixes-high-tech-tools-with-the-human-touch.jpg)
![A large number of UK adults who buy beauty and grooming products say in-store technology would help the overall shopping experience [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/08/beauty-tech-in-store-holds-great-promise-for-consumer-experience-and-shopping-journey-says-mintel/15752187-1-eng-GB/Beauty-tech-in-store-holds-great-promise-for-consumer-experience-and-shopping-journey-says-Mintel.jpg)
![UK health and beauty retailer Superdrug has acquired seven new premium fragrance and beauty brands [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/25/superdrug-adds-premium-fragrance-beauty-brands-to-retail-offering/15713331-1-eng-GB/Superdrug-adds-premium-fragrance-beauty-brands-to-retail-offering.jpg)
![The Boots-Deliveroo partnership will now run across 125 stores in the UK, giving consumers access to home deliveries on more than 750 health and beauty products [Image: Walgreens Boots Alliance]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/boots-uk-expands-deliveroo-partnership-to-125-stores-and-750-health-and-beauty-products/15707886-1-eng-GB/Boots-UK-expands-Deliveroo-partnership-to-125-stores-and-750-health-and-beauty-products.jpg)
![Solidu offers a range of zero-waste waterless, solid bars across the hair, body and face care categories [Image: SOLIDU Facebook]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/19/solid-beauty-brand-solidu-eyes-europe-us-expansion-for-zero-waste-products-in-hair-care-body-care-and-face-care/15698631-1-eng-GB/Solid-beauty-brand-Solidu-eyes-Europe-US-expansion-for-zero-waste-products-in-hair-care-body-care-and-face-care.jpg)
![Leading beauty brands are expanding into new categories, new need sets and new consumer moments - all key to maintaining global success in the wider fast-moving consumer goods (FMCG) market [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/kantar-worldpanel-brand-footprint-2022-beauty-brand-success-based-on-expansion-strategies/15688815-1-eng-GB/Kantar-Worldpanel-Brand-Footprint-2022-beauty-brand-success-based-on-expansion-strategies.jpg)
![A.S. Watson has cautioned that consumer sentiment in China will take time to fully recover. [Watsons]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/a.s.-watson-believes-recovery-of-consumer-sentiment-in-china-will-take-some-time/15682233-1-eng-GB/A.S.-Watson-believes-recovery-of-consumer-sentiment-in-China-will-take-some-time.jpg)
![Sun care performed especially well in Latin America for Beiersdorf, particularly under its Nivea brand [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/beiersdorf-h1-2022-net-profit-rises-25-with-nivea-sun-care-and-latin-america-especially-strong/15670245-1-eng-GB/Beiersdorf-H1-2022-net-profit-rises-25-with-Nivea-sun-care-and-Latin-America-especially-strong.jpg)
![Facetheory has launched into two Paris Galeries Lafayette stores to expand reach in Europe [Image: Facetheory]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/20/uk-indie-brand-facetheory-expands-into-galeries-lafayette-eyes-further-retail-expansion/15614667-1-eng-GB/UK-indie-brand-Facetheory-expands-into-Galeries-Lafayette-eyes-further-retail-expansion.jpg)
![Many skin care consumers still value in-store sampling and testing, so brands need to work hard to balance out online and brick and mortar retail strategies [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/skin-care-retail-needs-balance-between-online-and-offline-says-mintel/15607541-1-eng-GB/Skin-care-retail-needs-balance-between-online-and-offline-says-Mintel.jpg)
![Sa Sa eyeing opportunities in Malaysia, Australia, Europe, and North America. [Sa Sa International]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/sa-sa-targeting-malaysia-australia-europe-n.-america-with-online-revamp/15583412-1-eng-GB/Sa-Sa-targeting-Malaysia-Australia-Europe-N.-America-with-online-revamp.jpg)
![Wild Science Lab is also firmly invested in travel sizes and sampling to help expansion efforts and new consumer uptake [Image: Travel-size Hair Care by Wild Science Lab Facebook]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/08/active-beauty-startup-wild-science-lab-eyes-middle-east-expansion-and-ingredient-innovation/15584300-1-eng-GB/Active-beauty-startup-Wild-Science-Lab-eyes-Middle-East-expansion-and-ingredient-innovation.jpg)
![SUGAR Cosmetics has secured U$50m in funding, which will bring it closer to its goal of going public. [SUGAR Cosmetics]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/06/15/sugar-cosmetics-edges-closer-to-ambition-of-going-public-with-latest-mega-funding/15518219-1-eng-GB/SUGAR-Cosmetics-edges-closer-to-ambition-of-going-public-with-latest-mega-funding.jpg)
![Skinfo's online widget provides a visual overview on beauty ingredient lists that is designed to be simple to read and understand amongst consumers [Image: Skinfo]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/04/13/digital-beauty-tool-skinfo-aiming-to-simplify-ingredient-lists-online/15329874-1-eng-GB/Digital-beauty-tool-Skinfo-aiming-to-simplify-ingredient-lists-online.png)
![ASW's performance in Europe offsets declines in China brought about by COVID-19. [ASW]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/a.s.-watson-fy2021-europe-takes-the-strain-as-china-sales-slow-due-to-covid-19-woes/15263566-1-eng-GB/A.S.-Watson-FY2021-Europe-takes-the-strain-as-China-sales-slow-due-to-COVID-19-woes.jpg)
![Esho currently offers four 'hero' lip care products targeting hydration, lip volume, treatment and maintenance [Image: ESHO]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/02/25/dr-esho-lip-care-range-launching-on-lookfantastic-and-asos-with-global-expansion-and-npd-planned-for-2022/13274272-1-eng-GB/Dr-Esho-lip-care-range-launching-on-Lookfantastic-and-ASOS-with-global-expansion-and-NPD-planned-for-2022.png)
![Lush has unveiled three of its store refits with the latest opening in Leicester last week [pictured] featuring dedicated consultation space, clearly differentiated zones and a gifting service space [Image: Lush]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/02/02/lush-5m-store-upgrade-investments-across-uk-and-europe-to-improve-consumer-experience/13207571-1-eng-GB/Lush-5m-store-upgrade-investments-across-UK-and-Europe-to-improve-consumer-experience.jpg)
![Beauty brands have a lot of untapped opportunities in prestige and stylised labelling in the booming world of e-commerce [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/01/13/online-beauty-packaging-and-labelling-design-key-to-engagement/13153580-2-eng-GB/Online-beauty-packaging-and-labelling-design-key-to-engagement.jpg)
![Counter Culture Store currently stocks 70+ UK made ethical and sustainable indie brands - many female founded - and hopes to widen its offering further in 2022 [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/sustainable-and-ethical-beauty-e-commerce-startup-counter-culture-store-talks-uk-growth-strategy/13124893-1-eng-GB/Sustainable-and-ethical-beauty-e-commerce-startup-Counter-Culture-Store-talks-UK-growth-strategy.jpg)
![Consumers are in-store but on their phones at the same time, opening up key opportunities for brand-driven experiences and unified commerce [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/06/beauty-retail-future-trends-are-unified-commerce-data-and-the-metaverse-says-outform-md/13070635-1-eng-GB/Beauty-retail-future-trends-are-unified-commerce-data-and-the-metaverse-says-Outform-MD.jpg)
![Beauty brands and retailers cannot under-estimate how important e-commerce is going to be over the next five years [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/25/boots-health-and-beauty-growth-needs-e-commerce-investment-says-edge-by-ascential-expert/12954715-1-eng-GB/Boots-health-and-beauty-growth-needs-e-commerce-investment-says-Edge-by-Ascential-expert.jpg)
![In France - one of Europe's most important natural and organic cosmetic markets - strong growth has been seen for the category in pharmacies and parapharmacies [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/14/natural-and-organic-cosmetics-market-europe-to-grow-in-pharmacies-beauty-stores-and-online-says-ecovia-intelligence/12924773-1-eng-GB/Natural-and-organic-cosmetics-market-Europe-to-grow-in-pharmacies-beauty-stores-and-online-says-Ecovia-Intelligence.jpg)
![The revamped B. Skin by Superdrug range features five 'skin concern' lines: cleanse, glow, hydrate, age define and oil control [Image: Superdrug]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/07/superdrug-relaunches-b.-skin-to-target-skin-concerns-rather-than-age/12907446-1-eng-GB/Superdrug-relaunches-B.-Skin-to-target-skin-concerns-rather-than-age.jpg)
![Virtual stores are only the tip of the iceberg when it comes to the potential of virtual reality in the beauty space. [ByondXR]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/09/15/beauty-retail-future-incoming-tech-such-as-smart-glasses-will-take-beauty-retail-beyond-our-imagination/12799182-3-eng-GB/Beauty-retail-future-Incoming-tech-such-as-smart-glasses-will-take-beauty-retail-beyond-our-imagination.jpg)
![Tesco has now established dedicated reuse fixtures across ten UK stores offering a range of waste-free food, drink and personal care items, designed to be returned in-store [Image: Tesco]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/09/13/tesco-extends-terracycle-loop-reuse-partnership-to-10-stores-across-uk/12814259-1-eng-GB/Tesco-extends-TerraCycle-Loop-reuse-partnership-to-10-stores-across-UK.jpg)
![La Prairie has launched its first standalone flagship store in Singapore and SEA. [La Prairie]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/la-prairie-to-offer-more-personalised-experiences-with-first-standalone-flagship-in-sea/12795254-1-eng-GB/La-Prairie-to-offer-more-personalised-experiences-with-first-standalone-flagship-in-SEA.jpg)
![Retail design in a contactless and touchless post-pandemic market [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/how-brick-and-mortar-retailers-can-meet-beauty-consumers-sensory-needs-post-covid/12773973-1-eng-GB/How-brick-and-mortar-retailers-can-meet-beauty-consumers-sensory-needs-post-COVID.jpg)
![By 2026, the global health, beauty and personal care category is set to be worth €1.14 trillion with online sales worth €305.2 billion [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/08/24/health-and-beauty-global-sales-to-reach-1.14-trillion-by-2026-with-online-representing-50-says-edge-retail-insight/12762820-1-eng-GB/Health-and-beauty-global-sales-to-reach-1.14-trillion-by-2026-with-online-representing-50-says-Edge-Retail-Insight.jpg)
![L’Occitane saw a resurgence in brick-and-mortar retail channels with sales growing. [L'Occitane]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/l-occitane-s-records-brick-and-mortar-recovery-as-online-sales-slide/12733604-1-eng-GB/L-Occitane-s-records-brick-and-mortar-recovery-as-online-sales-slide.jpg)
![Watsons believes that e-commerce platforms cannot match its ‘unique and integrated experiences’. [Watsons]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/watsons-believes-o-o-model-gives-it-a-leg-up-against-e-commerce-marketplaces/12697297-1-eng-GB/Watsons-believes-O-O-model-gives-it-a-leg-up-against-e-commerce-marketplaces.jpg)
![Gender-neutral products and branding will take over from 'unisex' offerings, targeting specific skin and lifestyle needs that hold wider appeal [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/07/21/gender-neutral-beauty-to-become-central-in-skin-care-makeup-says-globaldata/12665963-1-eng-GB/Gender-neutral-beauty-to-become-central-in-skin-care-makeup-says-GlobalData.jpg)
