NFC-enabled packaging can help to minimise the environmental impact of product packaging, in addition to boosting engagement with consumers, claims a company that has recently worked with Paco Rabanne.
Berlin studio Look Labs has collaborated with Canadian artist Sean Caruso to launch a digital fragrance encoded into non-fungible token (NFT) artwork to accompany a limited rollout of its unisex perfume, a move it says is a nod to the future of prestige...
The beauty industry has significantly improved its waste footprint over the years, but brands can step up in-house separation efforts and improve consumer engagement to drive further change, says an expert.
Personal care major Beiersdorf has partnered with image recognition technology Google Lens to develop limited edition interactive packaging on its Nivea Men range in Germany.
Investments in blockchain technology and smart packaging will help beauty brands and retailers overcome the rising problem of counterfeits on e-commerce and social platforms, says GlobalData.
Cosmopack has expanded its partnership with LashControl to offer the patented squeeze-control technology in a range of exclusive mascara packaging designs to brands worldwide.
The global market for smart packaging for cosmetics products using
such technologies as radio frequency identification (RFID) will
grow to $618m (€489.5m) in 2013 from the current $9m, according to
a forecast report.