The founder of UK skin care startup SBTRCT says consumer appetite is continuing to build for solid-format beauty and personal care products – an interest it hopes to drive further with retail and NPD expansion plans.
Indie brand Solidu wants to deepen its retail presence across Europe and the US, but also innovate further into solid face care – a space its founder says still holds plenty of promise.
Personal care major Procter & Gamble (P&G) has developed water-soluble pouches containing dissolvable hair care pellets for a user-friendly, sustainable alternative to existing bottled and solid formats.
French retail major Monoprix has developed a private label range of organic solid personal care products as part of wider efforts to expand its natural and responsible beauty offerings.
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Educating and empowering consumers to collectively close the loop on circular beauty will be crucial in mainstreaming efforts worldwide, says L’Oréal’s Garnier president.
International beauty major L'Oréal has developed a line of solid shampoo bars under its Garnier brand that it is launching across Europe, a move it says takes the green alternative squarely into mass beauty.