Plastic Action Platform Oceanworks offers manufacturers and suppliers to the cosmetics and personal care product industries the opportunity to improve sustainability practices through reclaimed and recycled materials sourcing, its IMPAC+ plastic offsetting...
The novel bio-based material is ideal for luxury fragrance caps and other cosmetic and personal care product packaging options and offers brands the opportunity to switch to more environmentally friendly packaging without sacrificing quality or functionality,...
Sustainable programs and initiatives have become the cosmetics and personal beauty care product industry standard – but what are some of the most economically viable ways to implement these practices to best meet consumer demand? Our upcoming CosmeticsDesign...
Quadpack has released the Regula Petit Jar, an innovative and sustainable design for cosmetics and personal care product manufacturers seeking recyclable options for sample or travel-sized product launches.
Brand transparency regarding environmental sustainability remains a top priority for cosmetics and personal beauty care consumers, and companies should be working to meet consumer demand, advises report.
A sharper focus and drive on sustainable action and communication will be key for beauty this year, as well as continued work on spotlighting how important and central products were to consumer wellbeing and daily lives, says trade head.
European industry association Cosmetics Europe has launched a sustainability initiative to spearhead collaborative eco efforts and action across beauty and personal care, aiming to reduce overall carbon footprints, support biodiversity and improve packaging.
Big Brand Talks – In Conversation with Today’s Beauty Leaders
Swiss natural and organic beauty brand Weleda has formed a small-scale internal startup to speed up product development and market testing, presenting a very new way of working, its R&D head says.
To solve the issue of plastic waste the industry talks a lot about a circular recycling economy, but a recent Greenpeace report says under present conditions, that’s not possible.
Supply chain shortages and cost surges related to the COVID-19 and Ukraine crises are making it difficult for beauty companies to maintain sustainable business models, but many continue to push ahead, says the founder of Ecovia Intelligence.
The overreliance on recycling is the chief piece of green misinformation in the beauty industry, which has to move faster towards a circular model, says the founder and CEO of Emma Lewisham.
Design to reuse should be prioritised as a sustainable beauty strategy because its overall positive impact far outweighs working with reduced or recyclable materials, according to European researchers.
Plastic is both an important packaging material and a prevalent pollutant, and The Body Shop wanted to know what cosmetic plastic Americans throw away the most.
The global COVID-19 pandemic and ongoing climate crisis has bolstered demand for vegan topical and ingestible cosmetics as consumers look to improve consumption patterns beyond food, finds a review.
The beauty industry has been too focused on recycling and needs to shift focus on reuse and refill solutions, says two circular beauty brands, Bhuman and Emma Lewisham.
Special Edition: CIRCULAR BEAUTY – SUPPLY CHAIN INNOVATION AND FUTURE PROMISE
UK-based indie beauty brand BYBI wants to be carbon negative within three years – no easy feat but one that is critical to the future of skin care and planetary good, its founders say.
Plastic packaging is important in the beauty industry and rePurpose Global wants to create impactful accountability for plastic waste made by personal care brands.
Special Edition: CIRCULAR BEAUTY – SUPPLY CHAIN INNOVATION AND FUTURE PROMISE
Japanese personal care major Kao Corporation believes achieving a circular society will require a delicate balance of minimising beauty materials and maximising use, with thin-film packaging offering plenty of promise.
The beauty and personal care industry must prepare for additional costs associated with the incoming UK Plastic Packaging tax but can also look forward to a wave of collaborative innovation, says the head of the UK’s Cosmetic, Toiletry and Perfumery Association...
To meet consumer demand for sustainability many brands are switching to more sustainable packaging, but Eurofins says rigorous safety testing is important before taking the leap.
Transitioning beauty business models from linear to circular will be critical in creating a sustainable future, and change requires close collaboration at every stage of the supply chain, says the president and CEO of French packaging firm Albéa Group.
Personal care major Unilever has widened the call for startups, scaleups and entrepreneurs to engage with its collaboration initiative, inviting those specialised in sustainable ingredients and packaging to join.
UK indie brand Beauty Kitchen has secured a multi-million funding grant to upscale its circular retail model Re, aiming to save thousands of beauty bottles from landfill and break linear business models in the years ahead.
BIG BRAND TALKS – IN CONVERSATION WITH TODAY’S BEAUTY LEADERS
The future of beauty packaging will centre on blending sustainability with desirability and rely on innovative industry partnerships and advances in material science, lifecycle analysis and smart product design, says L’Oréal’s global director of sustainable...
SPECIAL EDITION: ETHICAL BEAUTY – VEGANISM, CRUELTY-FREE AND PLANETARY GOOD
Consumer interest in ethical beauty continues to soar in Europe, fuelled by heightened concerns around climate change and the ongoing global pandemic, and so industry must sharpen action and communication on environmental impact, says a GlobalData analyst.
Advanced-recycling plastic resin supplier Eastman Renew is expanding into France by 2025 with the support of five beauty companies committing to supply contracts. CosmeticsDesign spoke with to Tara Cary, segment market manager for Cosmetics and Personal...
Aluminum packaging is on the rise as a sustainable packaging option because it’s not just highly recyclable, but infinitely recyclable, but it’s also dentable and is implicated in environmental toxicity.
A round-up of CosmeticsDesign-Europe’s most-read news from December 2021 shows interest in L’Oréal acquisition plans and global beauty trends across skin care and male grooming.
Where plastics fail in biodegradability and recyclability, some companies are turning to paper packaging, which doesn’t entirely get brands out of the woods of meeting sustainability goals.
Personal care major Beiersdorf is rolling out climate-friendly valves and post-consumer recycled (PCR) aluminium cans across its core Nivea aerosol ranges, supporting a significant reduction in overall environmental footprint.
D2C UK indie brand Wo Skincare wants to empower a new wave of consumers that use only what they need, when they need it – very different from traditional mass buys and trial and error routines, its founder says.
Natura &Co’s The Body Shop will heavily invest in regenerative business innovation over the next decade, including advanced use of biotech and carbon capture, its head of innovation and sustainability R&D says.
Beauty that is better for the planet and people is surging, with great industry strides made in ingredients and packaging, but efforts need to be met with positive consumer perception to truly succeed, an expert says.
The number of Instagram followers opting in to receive beauty samples and information from brands is higher when campaigns are led by large-scale influencers versus micro influencers, according to beauty sampling tech startup Odore.
French luxury fashion house Chanel has co-developed a biobased bottle cap for one of its perfume collections with Finnish startup Sulapac, made from a blend of renewable materials including wood chips.
Special Edition: CIRCULAR BEAUTY – SUSTAINABLE SOURCING, GREEN CHEMISTRY AND ECO-DESIGN
L’Oréal’s Garnier brand is working with branded content studio National Geographic CreativeWorks on a worldwide educational campaign designed to empower beauty consumers to live greener.
International beauty major Estée Lauder Companies has partnered with French moulding specialist Roctool and packaging firm Pinard Beauty Pack to develop a reduced-waste prestige skin care bottle.
UK retail giant Tesco has extended its partnership with TerraCycle spin-off Loop to roll out in-store dedicated fixtures offering a range of consumer goods in durable, waste-free packaging designed to be returned, industrially cleaned and reused.
Packaging and product designs that simplify beauty routines and reduce consumption will be key moving forward, as consumers turn to brands for help limiting impact on the planet, says WGSN.
Personal care major Unilever has developed sustainable black packaging made from layered post-consumer resin materials, breathing new life into plastic previously treated as waste.
UK packaging firm Origin Group has developed a single-dose recyclable sachet that snaps open for easy, sustainable use across cosmetics, skin care and hair care – industries where sampling demands remain high.
Online sustainable cosmetics educational platform Re-Sources wants to close the knowledge gap between beauty formulators, packaging technologists and marketing to streamline green product development.
The beauty industry needs to shun consumerism, stop confusing consumers and invest in infrastructure, packaging technology and manufacturing if it is to begin to address the enormous plastic challenge, says the CEO of the British Beauty Council.
As COVID and climate crisis-shaken consumers demand more from beauty, experts believe there remain hurdles in packaging, brand communication and supply chain logistics before industry reaches the zero-waste dream.
![Consumers across the UK and Europe use beauty and personal care products as a means to boost self-esteem and confidence and this needs to be communicated more [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/cosmetic-toiletry-and-perfumery-association-ctpa-talks-2023-sustainability-and-essentiality-importance/16064228-1-eng-GB/Cosmetic-Toiletry-and-Perfumery-Association-CTPA-talks-2023-sustainability-and-essentiality-importance.jpg)
![The European-wide industry initiative is focused on three key areas - climate, nature and packaging - with a series of goals, guidelines and tools available to companies throughout the value chain [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/12/07/cosmetics-europe-launches-sustainability-eco-initiative-commit-for-our-planet-to-drive-sustainable-beauty-collaboration-and-change/16006172-1-eng-GB/Cosmetics-Europe-launches-sustainability-eco-initiative-Commit-for-Our-Planet-to-drive-sustainable-beauty-collaboration-and-change.jpg)
![Weleda has created a small internal startup to build out fresh innovations across packaging and formulation [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/12/05/weleda-r-d-head-says-circular-green-beauty-possible-with-sustainable-definitions-and-beauty-collaboration/15997160-1-eng-GB/Weleda-R-D-head-says-circular-green-beauty-possible-with-sustainable-definitions-and-beauty-collaboration.jpg)
![Significant ongoing economic headwinds are creating difficulties for many beauty companies worldwide, though plenty continue to invest and design out circular business models [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/31/sustainable-beauty-challenges-tough-amidst-2022-economic-crisis-says-ecovia-intelligence/15900578-4-eng-GB/Sustainable-beauty-challenges-tough-amidst-2022-economic-crisis-says-Ecovia-Intelligence.jpg)
![Researchers from the University of Malta used a case study of cosmetic blush compacts to compare the benefits of design to reuse versus design to recycle [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/packaging-design/reusable-cosmetics-packaging-better-than-lightweight-or-recyclable-variants-finds-case-study/15607172-1-eng-GB/Reusable-cosmetics-packaging-better-than-lightweight-or-recyclable-variants-finds-case-study.jpg)
![Beauty consumers are looking to improve consumption patterns amidst the COVID-19 pandemic and climate crisis which is driving demand for vegan offerings [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/06/07/vegan-beauty-opportunity-rising-amidst-covid-19-and-climate-crisis-says-review/15478111-1-eng-GB/Vegan-beauty-opportunity-rising-amidst-COVID-19-and-climate-crisis-says-review.jpg)
![The beauty industry has been too focused on recycling and needs to shift focus on reuse and refill solutions. [Emma Lewisham]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/emma-lewisham-and-bhuman-urge-beauty-industry-needs-to-focus-on-reuse-and-refill-packaging/15390562-1-eng-GB/Emma-Lewisham-and-Bhuman-urge-beauty-industry-needs-to-focus-on-reuse-and-refill-packaging.jpg)
![This year, BYBI launched a carbon negative facial oil and plans to achieve carbon negativity across its entire business by 2025 [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/04/07/bybi-carbon-negative-glowcurrant-booster-part-of-2025-brand-goals-say-founders/15310345-1-eng-GB/BYBI-carbon-negative-glowcurrant-booster-part-of-2025-brand-goals-say-founders.jpg)
![Kao Corporation has already invested significantly in circular beauty packaging innovations in Japan but now wants to stretch efforts beyond its domestic market [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/04/07/kao-corporation-circular-beauty-packaging-innovation-key-to-carbon-negative-goals/15310453-1-eng-GB/Kao-Corporation-circular-beauty-packaging-innovation-key-to-carbon-negative-goals.jpg)
![From April 1, 2022, certain beauty and personal care businesses will need to declare and pay taxes on plastic packaging manufactured or imported into the UK [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/regulation-safety/uk-plastic-packaging-tax-beauty-personal-care-impact-on-cost-innovation-and-collaboration/13339525-1-eng-GB/UK-Plastic-Packaging-Tax-beauty-personal-care-impact-on-cost-innovation-and-collaboration.jpg)
![Collaboration and partnerships will be needed throughout the entire supply chain for beauty to truly transform into circular business models moving forward [Image: Albéa Group]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/14/circular-beauty-must-be-priority-for-entire-supply-chain-says-albea-group-ceo/13314379-1-eng-GB/Circular-beauty-must-be-priority-for-entire-supply-chain-says-Albea-Group-CEO.jpg)
![Successful applicants would have the chance to kickstart innovation projects with a number of leading Unilever brands, including Dove, Rexona and Love, Beauty & Planet [Image: Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/unilever-positive-beauty-growth-collaboration-platform-seeking-sustainable-startup-partners/13310242-1-eng-GB/Unilever-Positive-Beauty-Growth-collaboration-platform-seeking-sustainable-startup-partners.jpg)
![The Re programme offers brands reusable smart bottles and interactive return and refill stations, aiming to break linear business models and drive circularity [Image: Beauty Kitchen/Re]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/09/beauty-kitchen-re-programme-receives-3.6m-ukri-funding-grant-to-upscale/13306534-1-eng-GB/Beauty-Kitchen-Re-programme-receives-3.6m-UKRI-funding-grant-to-upscale.jpg)
![International beauty major L'Oréal is sharply focused on developing more sustainable packaging across its portfolio, including refill-reuse designs like for its Valentino Rosso lipstick pictured [Image: L'Oréal]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/03/l-oreal-sustainable-packaging-2030-goals-require-circular-beauty-focus-and-partnerships-says-exec/13291963-1-eng-GB/L-Oreal-sustainable-packaging-2030-goals-require-circular-beauty-focus-and-partnerships-says-exec.jpg)
![Climate change concerns are at the forefront of consumer minds, and there are important opportunities for beauty companies to action and communicate change in this space [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/02/11/ethical-beauty-needs-environmental-action-and-focus-to-fulfil-consumer-expectations-says-globaldata/13233473-1-eng-GB/Ethical-beauty-needs-environmental-action-and-focus-to-fulfil-consumer-expectations-says-GlobalData.jpg)
![The eco-valves have been integrated into Nivea's EcoDeo range, with the first products hitting shelves now, and the first 100% PCR aluminium cans across Nivea Men deodorants and shaving gels have just been rolled out in Germany [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/02/beiersdorf-nivea-unveils-eco-valve-and-pcr-aluminium-cans-for-climate-positive-packaging/13061907-1-eng-GB/Beiersdorf-Nivea-unveils-eco-valve-and-PCR-aluminium-cans-for-climate-positive-packaging.jpg)
![Wo Skincare offers a small range of daily facial care mono-dose creams and serums designed to be used as a two-step routine [Image: Wo Skincare]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/25/indie-beauty-brand-wo-skincare-talks-sustainability-personalisation-and-expansion-plans/13044588-1-eng-GB/Indie-beauty-brand-Wo-Skincare-talks-sustainability-personalisation-and-expansion-plans.jpg)
![The Body Shop is investing in biotechnology to develop circular beauty ingredients, as well as looking at new ways of using waste and improving regenerative agriculture [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/natura-co-the-body-shop-investing-in-regenerative-business-innovation-to-drive-circular-beauty/13020917-1-eng-GB/Natura-Co-The-Body-Shop-investing-in-regenerative-business-innovation-to-drive-circular-beauty.jpg)
![A beauty product can be perfectly sustainable, but if it's not perceived as such by consumers 'it's no good' [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/03/sustainable-beauty-requires-industry-action-and-positive-consumer-perception-says-gim/12980806-1-eng-GB/Sustainable-beauty-requires-industry-action-and-positive-consumer-perception-says-GIM.jpg)
![Instagram beauty influencers with 1+ million followers drive higher opt-in returns for digital sampling campaigns compared to their micro counterparts with less than 50,000 followers [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/18/influencer-beauty-campaigns-with-free-samples-stronger-amongst-major-influencers-with-1-million-followers/12933078-1-eng-GB/Influencer-beauty-campaigns-with-free-samples-stronger-amongst-major-influencers-with-1-million-followers.jpg)
![The lid is made of a blend of plant-based materials, including byproduct wood chippings, and maintains a luxury edge thanks to a ceramic feel [Image: Chanel/Sulapac]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/14/chanel-rolls-out-biobased-lids-across-les-eaux-de-chanel-perfume-collection-co-developed-with-sulapac/12926213-1-eng-GB/Chanel-rolls-out-biobased-lids-across-Les-Eaux-de-Chanel-perfume-collection-co-developed-with-Sulapac.jpg)
![The first episode and feature of the multimedia campaign tackles the issue of ocean plastic and focuses on the importance of environmentally-friendly beauty packaging [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/05/garnier-green-beauty-campaign-with-national-geographic-creativeworks-launches/12898764-1-eng-GB/Garnier-Green-Beauty-campaign-with-National-Geographic-CreativeWorks-launches.jpg)
![The Estée Lauder Companies has redesigned its Clinique Clarifying Lotion 200ml bottles, manufacturing them with a smart moulding technology that enables 10-15% reduction in waste during processing [Image: The Estée Lauder Companies]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/09/16/estee-lauder-to-launch-new-reduced-waste-clinique-bottles-using-moulding-tech/12826466-1-eng-GB/Estee-Lauder-to-launch-new-reduced-waste-Clinique-bottles-using-moulding-tech.jpg)
![Tesco has now established dedicated reuse fixtures across ten UK stores offering a range of waste-free food, drink and personal care items, designed to be returned in-store [Image: Tesco]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/09/13/tesco-extends-terracycle-loop-reuse-partnership-to-10-stores-across-uk/12814259-1-eng-GB/Tesco-extends-TerraCycle-Loop-reuse-partnership-to-10-stores-across-UK.jpg)
![Confident and simple colours will also be a key trend as consumers look more towards inclusive designs [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/09/01/beauty-packaging-trends-for-smarter-simpler-and-sustainable-design-says-wgsn/12785557-1-eng-GB/Beauty-packaging-trends-for-smarter-simpler-and-sustainable-design-says-WGSN.jpg)
![Developing sustainable black packaging perceived 'acceptable' in colour for premium beauty products has not been easy but Unilever says a multilayer technique and post-consumer resins had worked well [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/packaging-design/unilever-patents-circular-post-consumer-resin-beauty-packaging/12728129-3-eng-GB/Unilever-patents-circular-post-consumer-resin-beauty-packaging.jpg)
![The 100% recyclable SnappD sachets can be opened with one hand through a snapping action, stocking a range of liquid formulas including creams, lotions and serums [Image: Origin Group/SnappD]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/08/05/recyclable-single-use-sachets-for-beauty-by-snappd-origin-group-set-to-expand/12711123-1-eng-GB/Recyclable-single-use-sachets-for-beauty-by-SnappD-Origin-Group-set-to-expand.jpg)
![Re-Sources is an online educational platform aimed at driving knowledge and understanding on sustainable cosmetics at marketing level [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/07/15/sustainable-cosmetics-training-platform-re-sources-targets-marketing-education/12649742-1-eng-GB/Sustainable-cosmetics-training-platform-Re-Sources-targets-marketing-education.jpg)
![It's time the beauty industry takes responsibility and continues its push forward with packaging innovation to succeed in the wider sustainability drive [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/07/01/beauty-industry-must-take-responsibility-for-plastic-waste-problem-says-british-beauty-council-ceo/12613854-1-eng-GB/Beauty-industry-must-take-responsibility-for-plastic-waste-problem-says-British-Beauty-Council-CEO.jpg)
![From working with more innovative, exclusive materials like wood to pushing forward with circular business models and refill stations, beauty has plenty to focus on as it drives forward the sustainability agenda [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/07/01/sustainable-beauty-post-covid-needs-packaging-communication-and-supply-chain-focus-say-experts/12612989-1-eng-GB/Sustainable-beauty-post-COVID-needs-packaging-communication-and-supply-chain-focus-say-experts.jpg)
