An interactive tag incorporating the use of mobile phones enhances the promotional aspect of packaging while delivering additional information to consumers, claims US developer.
Consumers are swayed by superstitious beliefs in their buying
decisions is one of the conclusions applicable to beauty marketing
professionals in the latest issue of the Journal of Consumer
Research.
As part of plans to further expand its global fragrance brands
portfolio Inter Parfums has announced the acquisition of the Lanvin
fragrance brand, a move that connects it to one of the oldest
European fashion houses.